In the olden days before the advent of digital marketing, marketing a product and designing a practical marketing plan for your product-based business was pretty simple and straightforward.
With the advent of technology-driven digital marketing, product-based marketing has changed substantially. Devising product-specific social media marketing, organic SEO, digital marketing strategy, etc. enabling you to get a variety of benefits.
This blog is going to focus on the significance of digital marketing for product-based companies, like dairy, leather goods, lifestyle goods, sportswear, etc.
Customers have plenty of options
With the advent of social media platforms, online business in the form of e-commerce is thriving considerably. Today, things are pretty different. Customers have plenty of options to choose from as plenty of product-based companies are there on digital platforms. By using online mediums, they can literally access hundreds of companies before eventually buying the product.
Customers are more empowered these days. How to get the attention of product seekers matters significantly in this age of ruthless competition. It has been proved that product-based eCommerce businesses gain more by intelligently designing the best social media marketing.
Key statistics related to digital marketing
- About 80% of Internet users conduct product research online
- People spend around 3.5 hrs per day on mobile
- Facebook has close to 2.89 billion monthly active users
- Instagram has around 2 billion monthly active users
- Close to 3.2 billion social media users every day
- An individual spends around 142 minutes per day on various social media platforms
- 70% of consumers recommend product/ service to others
- 2 million businesses leverage Facebook advertising
These statistics validate the importance of digital platforms. Given the importance of digital platforms, digital marketing provider companies have assumed significance.
Let’s now shift our focus to the core subject, How does Digital Marketing benefit product-based companies?
How Digital Marketing benefits product-based companies?
Get wider reach and expansion
We are pretty sure, you will agree that unless your product gets wider reach, you wouldn’t be able to build brand awareness and in turn lead and sales. By collaborating with a famous digital marketing company, you can devise a genuine digital marketing strategy. With their organic SEO efforts, you can expand your product-based business, like fashion goods, shoes, dairy products, etc. to new areas and locations that too without any terrestrial hurdles.
Cost-effective
In comparison to traditional marketing, digital marketing is pretty affordable. With the support of professionally qualified digital marketers, you can set up social media marketing ad campaigns. Here it makes sense to share that company of any size, irrespective of financial standing can draw benefits from these campaigns.
Increased ROI
Increased ROI is one of the top benefits of digital marketing for product-based businesses, such as lift manufacturers, leather goods, etc. With the help of digital marketing, your business will have improved ROI, far better than traditional marketing.
Monitor and redesign
A well-designed digital marketing strategy, gets you lead consistently. At the same time, you can monitor your campaigns, be it social media marketing or organic SEO. In case, you think, the campaigns are not working properly, you can redesign the campaigns.
Conclusion
Digital marketing brings phenomenal results. Get it now!
