B2B

The word B2B stands for Business to Business marketing. It is also called B-to-B. As the name indicates, it is a form of business transaction that occurs between businesses. B2B marketing agency and B2B marketing company hold expertise to design B2B marketing and B2B Digital marketing

Let’s understand it with a few examples, business between a manufacturer and a wholesaler and a wholesaler and a retailer.

In other words, it’s the business that happens between companies, instead of between a company and an individual buyer or a customer. This segment has its uniqueness in the sense, it attracts transactions in bulk! 

Under the umbrella of B2B, a manufacturing company, like a textile exporter manufactures a wide range of textiles. This finished product is then purchased by a wholesaler. It’s all B2B. the wholesaler then sells the range to retailers. These retailers market their products to individual buyers or customers.