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Top 5 Reasons Why Web Development Is Extremely Important

In this era of digital technology, having a strong online presence allows businesses, especially small businesses to connect with the targeted audience. Hiring a web development company in Ahmedabad is a brilliant step that allows you to draw benefits from the digital world and scale your business.

In this short write-up, we are going highlight the top 5 reasons why web development is extremely important.

Research has proved that customers are increasingly exploring search engines and plenty of digital platforms before making a purchase. A professional website is a gateway towards success.

Brand development

Creating brand awareness, and demonstrating the company’s products and services, can all be achieved with the help of a professionally designed captivating website. The services of a prominent web development company in Ahmedabad can lift your business significantly.

Web development is affordable

Web development allows businesses to reach a larger audience and target customers effectively. That too within their budget. Traditional marketing channels, like television and print media, require a considerable budget.

24/ 7 Accessibility

This is again an important reason to have a website. The technology-driven platform can keep your business running and accessible 24/ 7, around the clock. Unlike physical stores, which remain operational as per set business hours, websites remain open 24/ 7, throughout the year.

Marketing

Your business website designed by a web development company in Ahmedabad can act as a marketing tool. By displaying a product or service on your website, you are promoting it to customers.

Build trust with the customers

A website is a fantastic medium that connects a business with its customers, leading to trust building. By offering useful information, products, or services, a website earns the trust of customers. Hiring a web development company in Ahmedabad is an investment worth making.

5 Key Benefits Of Social Media Marketing Company

Over the years, social media platforms have become increasingly important to strengthen businesses, especially small businesses. The benefits of collaborating with a social media marketing company in Ahmedabad are so great that any business not integrating this cost-effective medium in its marketing strategy is definitely missing out on a remarkable marketing opportunity.

As an owner of a business, you would like to learn more about the benefits of the social media marketing company in Ahmedabad before empaneling it to meet your business goals.

Increased brand awareness

Undoubtedly, social media is one of the most cost-effective digital marketing ways to increase your business’ visibility and brand awareness. Implementing a tailored social media marketing strategy by collaborating with a social media marketing company in Ahmedabad will substantially increase your brand recognition.

Inbound traffic

You would be glad to learn that social media marketing allows you to add people of different social strata. Every profile is a prospect and every post that you create and post on social media is an opportunity to acquire new customers and increase the sales funnel.

Improved search engine rankings

This is again an important benefit of social media marketing. Creating high-quality content that integrates keywords related to your business, aids in search engine ranking.  The better the ranking, the better the traffic to your website.

Higher conversion rates

Increased visibility gained from joining hands with a social media marketing company in Ahmedabad leads to an increase in traffic. As a result, your business website has plenty of opportunities for conversion.

Better customer satisfaction

Social media platforms allow your business to directly interact and communicate with the customers. Every customer interaction on your social media account is an opportunity to demonstrate your respect and commitment to customer’s woes and suggestions.

Partnering with a social media marketing company in Ahmedabad is a forward-looking step for your business!

Why Is Digital Marketing Important For Small Businesses?

In this era of technology, businesses are exploring new ways to find their targeted customers and scale up their business. While settled businesses and giant businesses don’t have a shortage of funds, small businesses face tough times to establish themselves in the market. Digital marketing agency in Ahmedabad is helping small businesses to rise and shine.

When small businesses get started, their main priority is to get the attention of customers and start selling. Traditional forms of advertising require substantial investment. Therefore, for small enterprises, digital marketing is a boon. And rightly so!

Benefits of Digital Marketing

Here are the benefits of digital marketing for small businesses, like restaurants, retail footwear shops, or coaching institutes. Hiring a digital marketing agency in Ahmedabad is a wise decision to strengthen your foothold in the market.

Spread Your Wings: With traditional marketing methods, small businesses can reach a limited area and close set of people. Whereas, digital marketing allows your business to spread its wings and get considerable brand awareness.

Get to Know Your Customer Better: Digital marketing allows you to learn about your prospective customers, their precise requirements, and how your business can meet their requirements.

Communicate at Every Stage of Buying: Right from showing interest in your business, until the closing of the deal, you stay in touch with the customer and vice versa. As a result, you are paying personalized attention to the customer.

Digital Marketing is Affordable

This is one of the most important reasons for small enterprises to integrate digital marketing into their marketing processes. Unlike traditional marketing, digital marketing is affordable. Irrespective of domain expertise, location, or market standing, any business can use digital marketing. It’s affordable and worth to invest!

Have you hired a digital marketing agency in Ahmedabad yet? No. Hire now. It pays off!

How SEO helps in Digital Marketing?

You have no idea how SEO, the three-letter abbreviation can transform the fate of your business. Considering the significance of digital marketing in this era of ruthless competition, SEO is continuously assuming significance and furthering the demand for SEO consultants in Ahmedabad.

A good-ranking business or service website is more exposed to prospective customers as compared to a website without an SEO. The higher the ranking of the website, the better it will be for your business.

Importance of SEO in Digital Marketing

SEO has become an integral part of digital marketing, given its benefits for businesses. The technology-driven tool helps in optimizing the website visibility in the Google search engine, enabling it to attain a higher position in SERP. As a result, your website is ahead of your competitors.

Here are some of the major benefits of SEO:

• It helps in increasing the website’s visibility
• It helps in developing brand value
• It helps in brand awareness
• It drives traffic to the website
• High ROI

SEO agency in Ahmedabad is getting continued clients to optimize their business website. Considering the benefits and importance of a website, you shouldn’t take the risk of undermining SEO.

Don’t ignore SEO

We are living in a digital era where businesses, irrespective of domain expertise and geography are moving towards digital marketing and various tools. To stay ahead of competitors, it is necessary to stamp your presence on Google search engines and various digital platforms.

In simple words, SEO is a technology-driven technique to drive traffic to a website, especially a targeted audience. The new age technique comprises a wide range of strategies, leading to an increase in the number of visitors and ranking of websites. Hiring services from SEO company in Ahmedabad would be beneficial for your business.

SEO Strategy: Importance and benefits for small businesses   

In this era of digitalization, no business can afford to undermine the power of SEO, especially small businesses. As a result, SEO company Ahmedabad is getting prominence. Rightly so. given its importance in driving traffic and leads for small businesses.

Before we take a deep dive into the important subject related to digital marketing, brand building, and how SEO is changing the fortune of small businesses, it makes sense to share a few vital statistics: 

• About 65% of online experience starts with a search engine 
• Approx. 0.63 of Google searchers click on results from the second page  
• Close to 55% of all website traffic comes from organic search   
• About 93% of global traffic comes from Google search, Google images, Google Maps
• SEO generates 1000%+ more traffic than organic social media   
• Around 60% of digital marketers believe that inbound SEO (SEO, blogs, content, etc.) is the biggest source to generate leads     
• According to experts, SEO leads have a 14.6% conversion rate     

The picture is crystal clear. SEO’s importance can’t be undermined in this age of tough market competition. In this regard, you can connect with a prominent SEO company in Ahmedabad, helping your small business to draw benefits from organic SEO and local SEO                

How does it matter?

Over the years, SEO has assumed significance. People seeking a service or information on Google are more likely to click and visit the website that appears higher in their search results. Whereas websites that are listed or found on second, third, and any other SERP are bound to get substantially less traffic or hit. With the right strategy developed by an organic SEO company, small businesses are driving traffic to their website.  

First-page ranking matters         

As suggested by the experts, first-page ranking matters considerably. And it isn’t unattainable by small businesses. Joining hands with a leading SEO company Ahmedabad will be a perfect decision for your small business. With the help of domain expertise and the right strategy, small businesses can beat the competition and improve their Google ranking substantially.    

Leave a mark with a great user experience 

Search engine-centric websites have the capability to engage your targeted audience and leave a mark by providing a great user experience. According to a prominent digital marketing company, the better the user experience, the higher the ranking on Google.   

Better conversion rate      

Another benefit of organic SEO is that it leads to a better conversion rate. This facet is extremely important to push revenue. SEO-optimized business websites load faster and are easy to navigate. At the same time, SEO strategy helps in making the website compatible with any device, be it mobile or tablet. What does it mean? This means your business website is accessible to potential buyers, whichever device they use. Therefore, SEO company Ahmedabad-designed websites are more likely to gain traction with prospective customers and turn them into your customers.   

Conclusion                    

SEO is changing the fortune of small businesses. Don’t remain in the crowd. Hiring a leading SEO company Ahmedabad will be a game changer for your business.    

Let’s shine together

At Aarvind Digimark, we are professionally qualified with the deep domain expertise to enable businesses to build their brand. Over the years, by combining deep digital branding strategies and emerging technologies, we’ve enabled companies to realize their branding goals. 

As a business or celebrity, if you are looking for a reliable SEO service partner, end your search with Arvind Digimark!

Why businesses should hire a social media marketing company

In this business-centric blog, we are going to highlight why businesses should hire a social media marketing company for their business. Businesses are facing tough competition to stay alive in the ecosystem as the market is flooded with hundreds of businesses offering similar kinds of products/ services. That’s why it makes sense to hire a social media marketing company in Ahmedabad.              

Statistics about the digital world   

Statistics reveal how important it is for businesses, be it small or medium-sized to hire a social media marketing company in Ahmedabad:                 

• Blogs that integrate appealing images attract 94% more page views
• A person spends around 2.5 hours per day on social media    
• Around 45% of consumers consider influencer’s recommendations for a product/ service 
• Around 500 million active Instagram story users worldwide  
• Facebook has around 2.3 billion active monthly users 
• Around 96% of online adults use social media regularly 
• Approx. 28% of marketing budgets are spent on content by B2B Marketers 
• Facebook drives more referrals than any other social platform
• The top three marketing priorities for B2B comprise content marketing, social media marketing, and branding & website 
• Around 75% of digital marketers consider social media marketing effective 
• About 55% of social browsers leverage social media to research products 

This is just a trailer, for in-depth information, you can connect with a leading digital branding agency in Ahmedabad   

Considering these statistics, businesses irrespective of domain and profile shouldn’t think twice to join hands with a digital branding agency.      

Let’s now shift our focus to the core subject of this blog. 

Reasons businesses should hire a social media marketing company in Ahmedabad 

The expert knows what works for your business    

You may not be aware that social media is constantly changing and evolving due to advancements in technology. What works today might not work next time. What works in this scenario may not work in this work in other scenarios. Digital branding company and their senior executives keep close eyes on the changes like a hawk eye and adapt to the change when required. Individually, do you think it is possible? 

Team of professionals to lift your brand             

When you hire a social media marketing company in Ahmedabad, you are assured of high ROI. Their digital branding experts are going to develop a branding strategy keeping in view your strength, business requirements, and goals. Eye-catching creatives and engaging content will lift your brand to reach the targeted audience.              

Be focused on your core area 

When you decide to join hands with a leading digital branding agency, you save your precious time. As a result, you can focus on your core strength. Let the digital branding company take care of your digital footprints.  

Measure and redefine 

With its digital marketing expertise, the digital branding company will measure the performance of the ad or creative, or video. If required, their experts will redefine the strategy. Over the years social media has grown manifold, riding on continued advancement in technology. 

Conclusion 

Businesses cutting across domains are benefitting from a social media marketing company in Ahmedabad by hiring their services. And why not. If are going through this blog, then don’t ignore the importance of digital marketing in developing a brand of your company.  

Important thing every business need to know about Organic SEO  

Why do businesses require organic SEO services? How local SEO is assuming importance for small businesses? Let’s get down to business straightaway, without getting into formalities. 

Importance of organic SEO 

According to famous digital marketers, the higher your business ranks in search results, the more likely potential visitors are to visit your website. SEO is basically a hack or a process that helps in ensuring the surfacing of your website in a search engine when the audience searches for questions or query related to your business.     

How SEO friendly websites help businesses?                   

SEO experts, SEO services Ahmedabad design SEO centric strategy so that search engines like Google present your website’s pages in top ranking in search engine result pages. Let’s understand this with an example. Imagine your own example. How many times have you visited pages 2, 3, or 4 or the SERP of Google?

It’s a common practice that when someone enters a keyword for a search, he/ she would access websites that are featured on the first page. In case, the keyword doesn’t fetch the relevant website, that individual will use another keyword. However, he/she wouldn’t go to page 3 or 4 of the listings. That’s why ranking assumes significance. 

Benefits of SEO-friendly website 

Over the years, organic SEO services have assumed significance, given their benefits for businesses. The better your SEO, the higher your web pages will rank in search results. This in turn will help you drive traffic to your website. The higher the traffic, the more lead your company will get. In this regard, you can get in touch with the best SEO agency in India.           

Here are the benefits of SEO friendly website    

This short and crisp section will help you understand the benefits of integrating SEO organic services:       

• Brings in potential customers through organic search 
• Creates a trustworthy web experience for customers 
• Improves brand awareness 
• It’s trackable 
• It increases the benefits of other marketing initiatives

For in-depth information, you can get in touch with a leading SEO services Ahmedabad provider. Raise all your questions. 

Organic SEO services are expensive?  

This is a common question that often crosses the mind of businesses, especially small businesses. It’s a wrong perception that local SEO or organic SEO is expensive. When you compare this to other marketing strategies, like paid advertising, banners, newspaper, etc., SEO is one of the most cost-effective marketing strategies for a business. It has been proved that effective SEO offers the highest return on investment. As a result, companies cutting across domain expertise are drawing benefits from SEO services Ahmedabad.    

Keywords strategy matter 

SEO-based content revolved around keywords. Professionally qualified organic SEO services providers hold knowledge and insight about the importance of SEO for businesses. Keywords aren’t just single words. These are in fact words and phrases individuals use to get their relevant content on the Google search engine. For example, there’s a huge difference between “IT companies and IT companies in Ahmedabad”.   

The market is flooded with plenty of companies and freelancers offering SEO services. Work with an established company only with a proven track record!                

Conclusion                        

This short blog will definitely expand your knowledge about organic SEO services. Still, we recommend, having a dialogue with a leading SEO services Ahmedabad provider, before you start implementing the SEO strategy.    

Is PPC only appropriate for big brands?

This is going to be a fabulous blog for businesses especially small businesses and startups. Many of you often think, is paid marketing appropriate for big brands? In this blog, we are going to address many such questions, including the benefits of PPC.      

Before we take a deep dive into the subject, let’s learn the digitally managed paid promotions marketing technique in simple language.

Understanding a PPC campaign                 

Pay Per Click or PPC is basically an online marketing technique that involves a process wherein advertisers pay a fee whenever a visitor or a prospective client clicks on their advert.     

Let’s now straightaway address the most important question of this blog – Is PPC only appropriate for big brands?   

Over the years, it has been proved that PPC services transform businesses of all kinds, be they small-scale or giant business conglomerates. It is a great way to ramp up sales. This perception that PPC only works for big companies is a mere myth, nothing more than that.    

In the ensuing sections, we are going to learn about why a PPC campaign is great for small businesses.        

Benefits of PPC 

Efficient use of available resources

This isn’t a hidden truth that small businesses face financial crises in managing their day-to-day chores. They don’t have good spending power. Every rupee matters to them. They are reluctant to invest in paid promotions. They want a return on their investment. Considering the anatomy of pay-per-click, it is highly efficient for small businesses, since the owner of a business only pays when someone looking for your kind of services/ product clicks on your ad and goes to your website.   

Redesign and fine-tune your marketing strategy 

PPC services allow you to understand the efficacy of a marketing strategy a company has implemented. Analyzing the analytics, you can learn about the keywords that generate the most traffic, clicks, and conversions for your business. Don’t you think the sole reason is more than enough to choose paid promotions for your dream company?     

Pay-per-click means optimal targeting   

Paid marketing is target-orientedsince the advertisement, you have created is only shown to audiences who are using specific keywords to search for your kind of product or service. Since the audience is also looking for your kind of services, you are more likely to convert these prospects into sales.       

Build your companies brand name 

This is again one of the best-known benefits of PPC. By using paid marketing, you can develop a brand of your company in the market. As the advert created by you is only shown to people who are looking for your kind of service/ product, every rupee you spend enhances your brand awareness.                   

Pay for results 

Businesses often make complaints that online advertisement doesn’t always lead to a website visit by a prospect and sales. On the contrary, PPC services clearly show a visit to your business website by a prospective customer.     

Conclusion               

We are confident, this blog will serve as a guide for you when it comes to choosing paid marketing for your small business. if you are a small business owner, like a retail shoe store, restaurant, bakery, etc. then start drawing benefits from paid promotions.

4 Steps for choosing the right digital marketing agency  

Considering the benefits and advantages of digital branding for your business, eventually, you have made up your mind to connect with a few digital marketing firms. Here a vital question arises, how to choose the right digital Marketing agency for your small business? 

In this blog, we are going to highlight 4 steps for choosing the right digital marketing agency. This excellent list will help you choose the right digital company for your dream business. 

Before we take a deep dive into the subject, let’s bring forth a few remarkable statistics related to digital marketing.       

Statistics don’t lie   

This section would be an eye-opener for many, mostly those who don’t consider digital branding as vital for the growth of their company. Take a glance at the following statistics:          

Here are the important statistics related to the vital online marketing space:        

• Global B2C e-commerce sales are expected to grow exponentially  
• The search traffic helped generated 65% of total e-commerce sessions.  
• SEO enables 1000%+ more traffic in comparison to organic social media.   
• 60% of smartphone users have contacted a business directly using search results.     
• 3.2 billion social media users every day. 
• Close to 51% of shoppers surveyed believe that they rely on Google to research a purchase online.   
• An individual spends 142 minutes per day.  
• 70% of consumers recommend products/services to others.
• 2 million businesses leverage Facebook advertising.  

Do you think any sensible person can undermine the facts and figures mentioned above? In fact, truth is – given the benefits of digital marketing, many small and medium-sized companies are entering into a dialogue to hire digital marketing firms.         

Check and evaluate the website of the digital marketing company

To begin with, you start exploring and evaluating the official website of the company, you are all set to hire for branding your company digitally. It makes sense to evaluate the website meticulously. Just to remind you that famous digital expert companies showcase their work across industry verticals, highlighting the campaigns, assignments, etc. undertaken.               

Transparency of the digital marketing firms 

The next step, you can take is to have a few lengthy discussions with the team of the agency, and you are all set to hire. Make sure that you get accurate, clear, and straightforward answers to your questions, substantiated by examples and scenarios. Some of the key questions, you can raise include the team which will be devoted to your work, tasks, and campaigns to be executed, pricing, and term of payment.                   

Monitoring of tasks carried out by digital branding agency   

This is again an important barometer for choosing the right digital marketing agency for your business. A data-driven agency is the best for your business? Why? These companies continuously monitor your campaigns and data to learn about the effect and impact of the strategy. Continued monitoring help in using the best practices that work in your favour and ignoring those which failed to yield results.           

Professional experience in the digital marketing agency   

This is the last factor but not the least to check the efficiency of the digital branding agency, you are all set to hire to build your brand. During the dialogue process make effort to verify the professional expertise of the company, and how many clients the company currently has on onboard. 

Conclusion          

Digital branding is changing the fortune of many companies. You too can be part of this marketing world.

How event management companies can benefit from digital marketing?  

Over the years, digital marketing has become an integral part of marketing strategies and has been changing the face of business of a variety of businesses, ranging from small-scale to giant-sized business conglomerates. In this business blog, we are going to highlight the significance of social media marketing for event management and tourism-related businesses. 

You would agree that what fits an “A” company can’t fit the “B” company since every business has its own set audience. Similarly, event management is a specific business domain, considerably different from manufacturing or fast food business. The point we are trying to make here is that whether it is paid ads or digital branding, it should be customized according to the demands and requirements of the event management category.   

Let’s now shift our focus to the core subject of this blog, how event management companies can benefit from digital marketing.   

Top digital marketing strategies for an event management company 

Here are the top digital marketing strategies for an event management company 

Define your audience        

Before you implement your marketing strategies, including social media marketing  and digital marketing, clearly define your audience. As you will agree that the success of your event, like a music show or sports event, lies in its audience. So, how would you define your audience? What you can do is evaluate your similar past events and the events of competitors.  Decide on the following factors: 

Build a practical content strategy 

Building a well-defined content strategy with defined goals and objectives will play a significant role in reaching out to the desired and targeted audience for your event management company, be it paid ads or digital branding. Your content strategy for your event or tourism company should revolve around the core of your business and audience. It should comprise:

Implement SEO strategy 

A thoroughly planned SEO strategy will go a long way in changing the fortune of your business. Mere creating blogs is not going to help your business unless the content is properly optimized using the best SEO practices in the industry. In case you don’t have knowledge about SEO and its importance for your business, we recommend you hire a digital branding company that holds experience in SEO.   

Many companies undermine the importance of off-page SEO. Truth is – both on-page and off-page are important to optimize your content and figure it on the top search results.   

Start drawing benefits from the power of social media    

Over the years, social media has grown at a rapid pace. It has millions of users and followers. Its impact can be seen in every business. Companies cutting across geographic locations and domain expertise are changing their destiny using social media marketing and paid ads.   

Event management companies can design a comprehensive strategy for using various platforms, like Facebook, Instagram, Twitter, and LinkedIn in the interest of their business.     

Conclusion

If you aren’t using digital branding or social media marketing to grow your event management company, then you are ignoring the impact of the Sun.