Why do small businesses require Google my business?
This is going to be an exciting blog. Who doesn’t want to grow as a businessman? Small businesses are often or predominantly managed and operated by new, budding, and economically weak businessmen. In this blog, we are going to focus on google my business hacks which are transforming small businesses.
So, how do you create the account? It’s the first step towards the hack. Before taking a deep dive into Google my business hacks and how it is changing the face of local business, its definition assumes significance.
Google my business
As an owner of a small business, you have little idea about this wonderful platform. Mere creating a profile might not meet your small business requirement, be it a fast food joint selling burgers and coffee or a lifestyle store selling fashion wears for men and women. Don’t you want to attract the attention of online visitors? Besides having a free business profile, SEO experts recommend creating a free google my business account for your business profile.
This account will help you claim ownership of your business profile, gain management rights and unlock numerous free features to enhance the visibility of your profile on the Google search engine. The top-ranking of your website on the search engine leads to traffic generation and an increase in revenue.
There is no magic wand
Yes, you get it right. There is no magic wand which if you hurl in the air can increase the traffic and Google ranking. However, there are tools and hacks that empower small businesses to get the best and most out of your Google my business listing.
Hack #1: View longer date range
Do you know this? Google empowers you to access the performance of your Google listing. You can view data more than 3 months old. Truth is – you can indeed view historical data. How was your performance last month? How was your performance three months back? Using the download report, you can even download the report. You can convert it into a spreadsheet and analyze it for evaluation.
Hack #2: Track your traffic with ease
Yes, that’s right. You can track and analyze the organic traffic coming onto your website from Google my business using local marketing strategies. Is there any specific technology or hack required? No. There is no rocket science. Then? What you have to do is – simply add a UTM parameter to your URL and your data will get tracked automatically.
Hack #3 Add your services as products
Using the Google my business hack and local promotion, you can add products and services to your listing. When someone searches for your kind of product, those products and services will be demonstrated in the Google search. For example, search for Men’s leather shoes which your company is selling. Probability is – your product gets featured in the search results.
Hack #4 Don’t forget to ask reviewers to mention specific services that they admire
This is going to be a brilliant decision as it adds value. If you are asking any client to write and leave a review on your Google, my business listing, don’t forget to ask them to mention the service or product they have been using. How does it help? Your potential customers can relate to the review and it will kind of convince them to explore your website and services.
Hack #5 Start using add a “Review Us” link to your email and website
This is an amazing hack to grab the attention of your customers. The “Review Us” link straight away takes the customer to your business’s Google listing to review your business.
Aarvind Digimark
At AarvindDigimark, we are professionally qualified with the deep domain expertise to enable businesses to build the brand. Over the years, combining deep digital branding strategies and emerging technologies, we’ve enabled companies to realize their branding goals.
As a business or celebrity, if you are looking for a reliable Google my business hacks, then end your search with Aarvind Digimark! We will help you to realize your business goals.
Which is more helpful for business, organic marketing or paid marketing?
This is going to be an engaging blog, at the same time full of information. In this short blog, we are going to compare two extremely important digital marketing strategies, benefits of organic marketing and paid marketing. How the former and latter are helping businesses, companies, and organizations to scale their revenue and business.
As a businessman, you are willing to go the extra mile to expand your business. However, before you do that, do you know which marketing strategy is going to bring great results for your business.
Learning about the important digital hacks
Organic marketing
With organic SEO, you attract traffic and potential visitors to your business website. The traffic you drive from organic marketing eventually leads to a sale, in turn, an increase in business and revenue. There are multiple ways to gain the attention of customers, including blog posts, Social Media regular updates, etc. Talking about the main objective behind this hack, it helps your build brand awareness.
SEO Statistics for 2021
- About 70% of digital experiences commence with a search engine
- Google leads the search engine market share, holds about 92% of the total search engine share
- About 60% of B2B marketing professionals are of the opinion that SEO and organic traffic facilitate generating higher leads in comparison to other conventional methods
- Around 80% of important sales begin with online research, though sale occurs through a store
- About 70% of digital marketers are of the opinion that SEO results are far better than PPC
- Believe it or not, 75% of people never go past the first page while searching for a product or any kind of information
Examples of the organic marketing
- Unpaid social media posts on Facebook, Twitter, Instagram, Snapchat, Pinterest, TikTok, etc.
- Blogs (even this blog you are reading is an organic effort)
- Guest posts
- User-generated content
- Email newsletters
- SEO strategy and hacks
- Online PR and link generation
- YouTube presence
Paid marketing
Moving forward, it’s now the turn of another important digital branding hack, paid marketing. In simple words, paid marketing is a business strategy to gain and attract prospects in the quickest way. Under the banner of paid marketing, businesses buy advertising from different channels, including Google Ads, Facebook Ads, Instagram Ads, etc. In short, companies directly target the audience, rather than waiting for traffic to find their product or service organically.
PPC Statistics for 2021
- PPC was among the top three best promotional channels for gaining the high-volume lead
- About 70% of online audience/ users say that it’s easy to recognize paid search ads
- Close to 33% of online shoppers are of the view that like paid search ads as they straightaway answer their needs and requirements.
Examples of the paid marketing
- Pay-Per-Click (PPC)
- Google AdWords
- Facebook Ads
- Twitter Ads
- LinkedIn Ads
- Instagram Ads
- Influencer marketing
Paid marketing/ PPC and Social Media Ads
PPC advertising through social media helps organizations and companies create a medium to engage with their existing and potential customers. Customers share their experiences, inputs, and suggestions about the product/ service they are using. On the basis of engagement, companies often restructure and redesign their deliverables.
The big difference and the benefits of organic marketing and paid marketing
Paid marketing: With paid marketing, you have the competency to micro-target your perfect prospects and reach an audience even those who haven’t heard about your company and product.
Organic marketing: On the other hand, organic marketing help build brand awareness and in turn sales and revenue. Unlike, paid marketing, it is word-of-mouth marketing.
Aarvind Digimark
At AarvindDigimark, we are professionally qualified with the deep domain expertise to enable businesses to build the brand. Over the years, combining deep digital branding strategies and emerging technologies, we’ve enabled companies to realize their branding goals.
As a business or celebrity, if you are looking for a reliable partner for organic marketing and paid marketing, then end your search with Arvind Digimark! We will help you to realize your business goals.
Digital branding helps businesses to increase sales and brand
This is going to be an exciting blog as we are going to focus on the hot topic of branding, how digital marketing is shaping the world of branding, and what is the future of branding with digital marketing.
At the outset, let’s understand the term in layman’s language. In this era of digitalization and ever-rising use of digital channels, if you are not utilizing digital marketing for branding your business, that means, you are still cut off from the brilliant evolution of technology.
Before moving forward and getting deep into the nuances of the significant subject, here is the crystal clear definition of branding.
What is Branding
Branding comprises efforts, processes, and mechanisms that help in giving meaning to a company, its products, and services through developing and creating a brand in consumers’ minds. Branding is anything that defines and identifies your product or service and company in the minds of customers. It is something that is though intangible help you make an impact and win customers’ confidence. Although it is not a visible magic wand, it acts as a magical wand. That’s the influence of branding.
Digital marketing for branding
Do you have any idea why digital marketing for branding is important? Over the years, the internet has evolved as one of the most reliable and productive tools for choosing and buying products and services by millions of consumers.
Powerful statistics
Statistics and data don’t lie. There are plenty of statistics about social media marketing and digital marketing for branding that further the significance of digital marketing:
- Documentation of strategy help around 315% more in success than no or little documentation
- SEO has been found more effective at driving sales in comparison to PPC (70% versus 30%)
- About65% of all clicks in Google are attributed to one of the first five results
- About 20% of all local searches result in a sale within one day
- Blogs and articles with images gain 94% more views in comparison to content without images
- Customers are 40% more likely to buy and prefer product/ service from a vendor that has tailored around their need
- Video content is 50 times more powerful to drive organic search results than simple and plain text
- About 60% of consumers give more consideration to local search results that are created around images
Benefits of branding with digital marketing
Digital marketing is one of the high-growth industries today as it offers plenty of benefits to businesses, be it a startup or a leading business conglomerate. It meets everyone’s needs. You don’t have to allocate a massive budget to begin your digital marketing journey. Branding started with social media marketing a few years back has evolved substantially with the rise of technology and innovation.
Here are the few key benefits of digital branding:
- Anyone can draw benefit
- Requires low cost
- High return on low investment
- Easy to analyze and measure
- Simple to adjust and restructure
- Easy to share and forward
- Target the targeted audience
- Reach globally at minimum efforts and investment
- Create segmentation
- Greater engagement with customers
Digital marketing is here to stay since it is affordable, measurable, and reliable. As a businessman, what else do you require? If you haven’t started using digital marketing to develop your brand, start using it now.
Let’s join hands for a brighter future
If you are an owner of a small or medium-sized business, like retail, restaurant, budget hotel, manufacturing unit, call center, IT company, etc., then let’s join hands.
Aarvind Digimark
At Aarvind Digimark, we are professionally qualified with the deep domain expertise to enable businesses to build the brand. Over the years, combining deep digital branding strategies and emerging technologies, we’ve enabled companies to realize their branding goals.
As a business or celebrity, if you are looking for a reliable local SEO partner, then end your search with Aarvind Digimark! We will help you to realize your business goals.
Famous digital branding hacks helping companies to expand business
Business in this era of cutthroat market competition is all about branding your Dream Company, product, and services. It’s no more limited to logo, colour combination, and taglines. Truth is, it’s a giant umbrella that comprises plenty of things, including your website, your digital accounts, customer loyalty, and customer engagement among others.
In today’s world driven by technology, customers have plenty of options to access and explore content. As a result, branding has become important. Businesses can’t imagine survival without the emerging hack, sales and promotion are directly connected. Ignoring it could be a disastrous step. Over the years, digital branding platforms have also increased. Emerging technologies are further enhancing the growth of the sector.
Digital branding statistics
Before we explore the important subject, its statistics assume significance. Depending on these statistics, companies plan their branding strategies. Unless you have data, you wouldn’t be able to figure out problems.
SEO
- Quality-driven content tempts traffic to a blog by up to 2000%
- As of May 2020, Google had attracted 94% of total organic traffic
- 67% of all Smartphone users relied on Google for various searches
- The search engine is responsible for 93% of all website traffic
- Website load time has to be around two seconds. Anything above the standard time increases bounces rates by up to 50%
- 90% of product/ service searchers don’t have a clear idea about a brand
- Google witnesses about 84, 000 searches per second
Social Media
- Around 4.57 million people the world over are using some kind of social media
- According to 64% of shoppers, a video on social media had helped them in reaching a decision
- On average, a person spends about 20 minutes on Facebook
- 86% of women use social media to arrive at a decision before shopping
- A shocking 76% of users will leave a video if it begins with an ad before the committed content
- Close to 90% of social media content is being reached using mobile devices
- About 81% of millennials browse Twitter at least once a day
Statistics related to Mobile Marketing
- Digital marketers and advertisers are earmarking 13.5% of the budget into mobile ads
- Apps are being used to search and buy products/ services by 89% of people
- Pinterest is leading the chart for most used mobile social media
- About 83% of people look for an easy to navigate and seamless website experience
Content Marketing Statistics
- Content Marketing helps in fetching three times more leads in comparison to paid search advertising
- About 63% of digital marketers develop content keeping in view the targeted audience and their likes and dislikes and geographic location
- Around 42% of companies have a separate department that looks into content strategy
Well-known digital branding hacks help companies to grow business
Start sponsoring YouTube Videos
More than 5 billion videos are being watched on YouTube every day globally. Large size companies spend millions on ads. You can join hands with influencers. Send them goodies.
Host an event
If you are a small company, trying to launch a product or service, what you can do is launch your product by hosting an event. Introduce events on Facebook, ask acquaintances to share.
Hire social influencers
Celebrities and social media influencers have a massive following on various digital channels. Hiring them could be a game-changer for your business. Hire them and reap the benefits.
Change the name of your company, if it’s not working
Sounds bizarre, but it’s true. If the name of your company, tagline, logo, etc. have failed to erupt response from customers, better change them.
Create the brand of your company
Be hyperactive on various digital channels. Create the brand of your company by posting regularly. Subsequently, you can engage with them. Every engagement has a business prospect.
Align your company’s business goals with a social change
Yes, that’s right. Research on consumers’ behavior found that companies that align their business goals with a social issue attract more prospects in comparison to those who aren’t aligned with social issues.
Give importance to user experience
This is again an important aspect to expand brand awareness. Eventually, customers matter. Provide brilliant user experience leveraging innovative technology. Similar digital branding hacks will lead you towards business goals.
Let’s shine together
At Aarvind Digimark, we are professionally qualified with the deep domain expertise to enable businesses to build the brand. Over the years, combining deep digital branding strategies and emerging technologies, we’ve enabled companies to realize their branding goals.
As a business or celebrity, if you are looking for a reliable branding partner, end your search with Aarvind Digimark!
What is a local SEO Services? How can it help your business?
Many of you are aware of the term SEO if you are directly or indirectly engaged in digital marketing and brand development. However, not many are familiar with the term local SEO services. Over the years, digital space has witnessed plenty of radical changes. Corporate companies are leaving no stone unturned to keep abreast with the changing market dynamics. Local SEO has been gaining prominence these days due to its benefits for small and medium businesses.
So, what is a local SEO Services?
Before unfurling myriad contours of the important subject and how local SEO services for small businesses are shaping the businesses, its fundamental definition assumes huge significance here.
Let’s not beat the bush. In plain language, local SEO is a search engine optimization strategy with the objective to help a business become more visible and prominent in local search results on the Google search engine.
Who can draw benefits of Local SEO Services?
As an owner of a business, this question is obvious. What types of businesses can reap the dividends of local SEO services? Here are two key factors:
- Businesses, small or large with a physical presence
- Businesses that serve a certain geographical area with their service or product
- Attracts new and existing customers
- Any business that travels to their customers, for example, home care services
Learning about Google’s result display framework
There isn’t any black and white kind of magazine or manual that outlines the framework of Google’s functioning. According to SEO experts and digital marketing professionals, the search engine looks at hundreds of factors to determine if the content is relevant to exhibit against a search result query. Moving forward, what are the key ranking factors that decode ranking?
Here are a few major factors that determine the ranking of a website on search engines:
- A Secure and Accessible Website
- Page Speed (Including Mobile Page Speed)
- Mobile Friendliness
- Domain Age, URL, and Authority
- Optimized Content
- Technical SEO
- User Experience (RankBrain)
- Links
Local SEO Service is different
So, how does the local SEO different? Google’s local search considers numerous factors before displaying search results, including proximity and location. The search engine keeps your location in focus when you are searching for a local thing. It’s designed in such a manner, even if you don’t demonstrate your location, it automatically grabs the location.
Let’s understand it with an example. If you are looking for a bicycle. Google search engine result pages will display a list of shops selling bicycles near you. This is all part of local SEO.
The local SEO services for small businesses help to scale businesses targeting a local audience. Local SEO isn’t a new phenomenon. But with the expansion of mobile internet access at a rapid pace, local SEO is getting prominence.
The benefits of local search marketing
A local SEO plays a crucial role in attracting customers. It allows smaller businesses over the bigger companies. The research found that a staggering 90% of customers travel around 15-20 minutes to buy their day-to-day essentials. The search is familiar with such terrific data.
How to make a start?
To begin with, what you can do is list your business on Google My Business (GMB). The search engine displays local search results in the form of maps and local packs.It’s also called the 3-pack, which comprises vital information about a business. The info includes opening times, contact information, photos, and reviews.
Getting a GMB account isn’t a big deal
- It involves the following three major steps:
- Finding your business online
- Claiming your business online
- Adding contact details and categories
- Verify your listing
Hiring local SEO services for small businesses would be of great support!
What is branding? Why is it important for your Business?
Have you come across a banner of a shoe brand and immediately the name of a company with numerous shoe designs crosses your mind? Yes, it’s natural. Without giving emphasis, the name of the company comes forth. In professional terms, it’s called branding. Over the year, the term has grown manifold. It’s one of the significant factors of any business, be it a small manufacturing unit, MNC, or retail company. It’s the commitment of a company to its customers. Anything that communicates about your company is your identity. A few branding company in Ahmedabad are professionally competent to facilitate companies to develop their brand.
Components
It’s a holistic term that comprising a process of developing and creating a strong, positive image about a company or its product in the minds of customers. Numerous elements are part of the process. These include:
- Logo
- Design
- Website
- Colours
- Products
- Ethical values
- Consistent values
- Social contribution
An effective brand communication facilitates companies to stand apart from their competitors and create a loyal customer base. At the end of the day, that’s what a company aspires to be.
Key statistics
Before making a deep dive into the crucial subject, it’s pertinent to delve into a few important statistics:
- About 5-7 interactions with a brand are required to leave an impact on people and compel them to remember
- A company only has about 7 seconds to create an impression among its prospective customers
- Around 13% of customers are ready to spend more if they are told that the brand is making a positive turnaround in the ecosystem
- A staggering 70% of customers prefer a brand with brilliant customer support.
- Even in this era of technology, mouth-to-mouth marketing does wonder for numerous companies. About 60% of satisfied consumers are likely to recommend products/ services with their friends and kin
- About 35% of moms are likely to buy a product of a company/ brand liked by other women.
- Around 90% of customers buy from brands that they are following through various channels of social media
- About95% of customers love to connect with brands that are transparent in their business
- Around 85% of shoppers conduct online research about a company before placing their order
What triggers loyalty
Companies galore are working day in, day out to impact purchasing decisions of customers. Loyalty bonuses, branding communication, customer engagement, etc. are receiving prominence these days. There are obvious reasons for companies to emphasize these elements. The higher the loyalty, the better will be the business of a company. So, why do a few companies have a higher loyalty of customers? What are the factors that affect loyalty? Research shows that there are a few important elements that trigger loyalty among customers. These include:
- Cost
- Quality
- Consistency
- Experience
The above-mentioned features are extremely important for brand development. Companies that keep these elements at the core of their business have greater loyalty to customers.
How would you build your brand?
Considering the impact of branding, companies are devising strategies to scale their brand and in turn business. A staggering number of companies have a separate department that looks into image and brand development only. Professionally qualified professionals work in cohesion to build a brand and stay ahead of competitors.
Branding is more than just a logo!
Branding is a long-term process that requires a comprehensive strategy. Successful branding leads to a consistent increase in sales and long-term trustworthy relationships with customers.
If your company hasn’t decided to develop a brand, stop ignoring, before it could prove out to be a disastrous decision.
Aarvind Digimark is a leading company offering a wide range of branding services. Over the years, the Ahmedabad, India based company has helped numerous companies in realizing their branding goals! Let’s connect!
Why Shopify is becoming a rage among businesses? How to leverage in 2021?
Over the years technology has evolved substantially fueling the growth and development of many new sectors. E-commerce is one such innovative platform enabling businesses cutting across domains to sell their product/ service to customers. Whereas customers feel empowered. They have options galore to choose from. And you can do that from the cozy sofa of their drawing room or business office. Sounds exciting! Yet, that’s the charisma of technology.
E-commerce is growing at a rapid office, over the years; the new age medium has shown exponential growth.
E-commerce is rising exponentially
Businesses are familiar with the bounty e-commerce brings along with it. Shopping has changed a lot over the years. Customers are using their mobile or laptop or computer for buying a wide gamut of stuff. It solely depends on their requirement. It could be lifestyle goods, sports items, or electronic gadgets. Footfalls to showrooms and malls aren’t rising, in fact, e-commerce is posing a massive threat to their existence.
Considering the impact created by e-commerce, enterprises from startups to giants don’t hesitate to invest a bit of their annual budget into e-commerce business. Best SEO services facilitate Google page ranking.
Start using Shopify
The current online landscape suggests that Shopify is one of the most sought-after e-commerce platforms. In simple terms, Shopify is an online selling platform available to businesses on the basis of a monthly subscription. Working mechanism? There are several plans to choose from. Once you choose your industry-centric plan, you and your business are empowered to create an online store. Using features and applications embedded in the platform, you can brand, promote, sell, and ship orders to customers. Best SEO Company in India can help you leverage Shopify.
Advantages
There are plenty of strong reasons and advantages pushing the demand of Spotify among the businesses and customers, inducing low investment to begin with and a simple and easy-to-use interface. The cloud-based software provides access to an admin panel wherein a business owner or decision-maker can feed data, including product info, orders received, orders shipped, etc. Local SEO services are competent to guide you through the process.
Can’t undermine
If you think, it’s an exaggeration of the fact. Then mind my words, you are on the wrong page. There are substantial reasons to corroborate the fact. Let’s shift gears to highlight some of the prominent features of the modern platform. Employing numerous features, businesses can launch their business and look forward to a bright future.
From various design templates, you can choose the one that best suits your business. Embedded editing tools would further assist you to add beauty to your design.
In addition, Shopify is absolutely protected and reliable to host your business-centric website. Do away from the worries of the site crashing during peak traffic hours. Another challenge that crops up is – hijacking by hackers. Shopify is shielded from hackers with best-of-the-breed technology. A few content marketing agencies are equipped with the industry experience to help businesses exploit Spotify.
24X7 Customer support
Shopify claims that there’s a 24X7 customer service system in place. You are entitled to connect with their customer support team, in case of any issue. Their team can be contacted through phone, email, or live chat. Furthermore, using knowledgebase, you and your business handling team are empowered to solve smaller problems and challenges.
Shopify Lite
Shopify Lite is crafted keeping in view the requirements of sellers who want to promote their product/ service but don’t aspire to have a full online store. Using the features of Shopify Lite businesses can add a sales element to any webpage. Webpages could be Facebook, your blog, or any existing website.
At Arvind Digimark, we are professionally qualified to help businesses create an online store. Budget-friendly services are enabling businesses in scaling their strategic objective. Shopify Lite is designed for small businesses and those on the lookout for affordable services.
Shopify Plus
Big businesses, conglomerates looking to leverage the e-commerce arena can join hands under the Shopify Plus level. It’s also called an enterprise-level plan. Similar to other versions of the platform, it’s well-designed, easy to use, and simple. However, designed keeping in view the requirements of large enterprises, it comes loaded with several business-centric features. These include unlimited selling capacity and unique tools like Shopify Flow for automation. This specific plan is tailor-made for wholesale and global sales.
So, what all can I sell on the platform?
The modern e-commerce platform aids a wide gamut of businesses. Using the medium enterprises can sell physical products/services, digital products, and drop and assemble shipped products. The seller could be handcrafted goods, beauty supplies, homecare goods, outdoor gear, clothing, digital products, online classes, event management, lifestyle, e-books, sports gears, etc.
What are the best SEO services?
We live in an era where technology is advancing at a rapid pace. Businesses cutting across domains have been transformed and influenced by emerging technologies. In this age of ruthless competition, companies have to adapt and evolve in line with the changing market dynamics. There’s no option of complacency. Otherwise, be ready to face the repercussions. Nobody would like to be in that precarious scenario.
In this blog, we are striving to help you understand SEO and its significance for modern-day businesses!
Understanding SEO services
The market landscape is full of content marketing agencies offering a wide gamut of the best SEO services. Search Engine Optimization is commonly known as SEO in abbreviated form. It’s no more a new term in the digital sphere. You might have heard it numerous times. However, many of you may not have a clear insight into the critical digital topic and what it entails for businesses. This multifaceted technology-driven creature is now an integral tool of digital marketing.
SEO comprises multiple elements, understanding each element, how they impact business, their significance, similar crucial issues enable a marketer to transform a business. To be precise, SEO scales the visibility of the website on a search engine, which in turn attracts more traffic. Higher traffic means opportunities to convert prospects into customers.
Being a businessman, you aspire to thrive leveraging the digital space. The best SEO company in India can help you out to realize your business goals. Find a trustworthy digital partner! Priority has to be – to rise to the top of search engine page ranking. Here comes the significance of Search Engine Optimization.
SEO works for all
Many businesses often raise doubt over the credibility and impact of Best SEO Services Ahmedabad. The fact is SEO’s impact in lifting the brand of the companies can’t be undermined. There’re facts and figures to strengthen the impact of SEO. SEO works for all, irrespective of domain expertise or geography. Whether you are into engineering or sports or hospitality or healthcare, SEO works for all.
Why SEO
Leveraging SEO companies scale their search engine ranking. What does it mean? How does higher search engine ranking impact businesses? Well, in plain language – higher the ranking of the website, higher the leads and prospects. Thereupon increase in sales. That’s what a brand seeks.
Significant elements of SEO
Now, let’s shift our focus on a few key elements of SEO strategy. SEO is a broad strategy entails plenty of elements, including:
Keyword
Before moving forward, let’s understand the very popular word. A keyword is a word or phrases being used by services seeker to find out the relevant content. Websites with relevant keywords rank among the top searches and are approached by the service seekers.
Keyword is an integral part of a comprehensive SEO strategy. It doesn’t mean, you can stuff your business-centric articles and blogs with any kind of keyword. Local SEO Services Experts suggest that key word should be chosen wisely after a comprehensive research. Unnecessary stuffing could be disastrous for your website and company in turn.
While making a strategy for keywords, shift your focus on keywords with high search rate, at the same time low competition. Also, choose short-tail, long-tail and local keywords to be used in your content.
Content
Content Marketing Agencies have aptly called “Content is the King”. SEO revolves around content. Content quality determines how long a website can hold and attract the audience. It has to be engaging with substance. Content could be in numerous forms, including article, blog, videos, web page, infographics, social media posts, etc.
Off Page SEO
As the name indicates off page SEO comprises external optimization underway off the site or away from the site. Building backlinks is part of off page SEO. Quality backlinks to your website from external sites reflect credibility and quality.
Local SEO
Over the years local SEO services have assumed major significance considering its increasing significance in SEO. According to a reliable data on SEO, around 55% of all searches are performed using smart phones and tablets, whereas nearly half of those searches reflect local intent.
SMM
Search Engine Marketing means digital branding and marketing suing paid marketing mediums. It comprises native ads, social media ads, pay-per-click, Google AdWords, display ads, Google shopping ads, and host of others.
How to choose the Digital Marketing Agency
In this age of cut-throat competition, businesses cutting across domains are exploring innovative ideas and strategies to further scale up their growth. The new age phenomenon, digital marketing has turned out to be a watershed for enterprises, celebrities, and institutes. Leveraging the phenomenon, companies are moving ahead and accomplishing their business goals. However, there are numerous dull faces around. Many of them had a terrible experience using the services of a digital marketing agency. Sometimes what you see is not always true.
Horrible tales
An industrialist friend of mine, who is into fashion and lifestyle, had a terrible experience of hiring a digital agency. The gentleman went through the company website making huge claims about their expertise in Digital marketing, SEO, and Social Media Marketing. Demonstrated trust in their claim. And decided to use the services. When the services were actually delivered, it was devastating. Lost hard-earned money and precious time both. Still in shock!
How to choose the impeccable and professional Digital Marketing Agency
The above-mentioned instance isn’t an isolated case, numerous businessmen go through a similar experience. Being a blogger and a journalist, I’ve taken it upon myself to expand the horizons of businessmen, celebrities, and individuals and facilitate them in choosing the impeccable and professional Digital Marketing Company and Social Media Marketing Agency.
Businesses are advised to measure the Digital Marketing Company on a few significant factors before finalizing their digital partner. These factors include:
The credibility of the agency
Ensuring the credibility of the agency will definitely pay dividends! Now the moot question is – how to ensure credibility. Being a digital marketing geek, I recommend the readers to verify the professional experience of the agency, and along with that their portfolio. A portfolio renders you an opportunity to measure their experience, creativity, and innovation. Both these factors are crucial for ensuring the credibility of an SEO Company in Ahmedabad and Digital Marketing Agency.
Budget and understanding business requirements
As an industrialist, entrepreneur you should’ve crystal clear business goals, strategy, and budget. Similar planning will empower you to enter into a dialogue with the agency enabling the service provider to develop custom-designed services. Irrelevant items should be knocked off the list. A tailored strategy is a must, leads to a tremendous return on ROI (Return On Investment).
Raise the appropriate questions
Prior to entering into a dialogue with the digital marketer, I recommend you to collate a series of questions, doubt; you may have regarding the digital marketing services and their impact on the business. Agency’s competency can be ensured from the response. Impractical and irrelevant response means lack of experience and competency.
Transparency
Trust isn’t built overnight. Transparency is the key. No point in trusting the Digital Marketing Company and SEO Company in Ahmedabad, if it’s hiding business-related data and facts and figures. It has been observed that several agencies manipulate data and outcomes. Identify and avoid such fraudsters. Browse the website, check credentials, and speak with some of their clients. A website without the proper address of the service provider can’t be trusted.
Measure technical competency
During your parley with the agency representative, don’t forget to ask a few technical questions. The response says it all. A rookie or manipulator will be caught off guard. On the other hand, a genuine marketer will render a prompt reply and come up with several new things. Comprehensive response reflects a thorough knowledge of the domain. To further scale up your business you deserve that.
Show the trust
Frauds are mushrooming, but that doesn’t mean all agencies are manipulators. Subsequent to measuring the agencies on the above-mentioned factors, shortlist the company that fits your budget and requirement. At the end of the day, you’ve to trust a Digital Marketing Company to facilitate your business. Mutually beneficial partnerships go a long way. Hope for the best!
Jump the ship
In the worst case scenario, be prepared to jump the ship. In case, the collaboration with a Social Media Marketing Agency and Digital Marketing Company isn’t yielding the desired results, in the interest of your business, I recommend you to part ways on mutually agreed terms and conditions. Search a new agency, measure on the above parameters. If the agency fits the bill, make a fresh beginning. Who knows, the new partnership could be a defining moment for your company. Never compromise on quality!
Digital Marketing is here to stay, transforms businesses
Since a few entrepreneurs have made up their mind to undermine the new-age innovation, digital marketing, it becomes an indomitable task. However, being a blogger with a passion for innovation and technology, I love expanding the horizons of such people. Why? Knowledge shared is knowledge gained. Besides, it’s our moral responsibility to mentor people and guide them to leverage the profit of digital marketing.
The emergence of technology has been a boon for businesses. The last decade has witnessed a paradigm shift from traditional analog to digital. A substantial amount of people are consuming a wide range of information online. Therefore, validate the importance of digital marketing.
Mind-blowing statistics
Experts say: statistics don’t lie! Righty so! Since digital marketing is continually evolving, it emanates mind-blowing statistics. Whatever could be the size of the company, your marketing goals; it assumes significance to keep abreast with the changing dynamics of digital marketing. The current era has been termed as the era of content-based digital marketing. Ignorance could turn out to be disastrous. Before jumping to any conclusion, emphasize the following digital marketing statistics:
- Till July 2018, 52.95% of people were using Mobile in comparison to 43.11% on desktop globally
- According to 53% of digital marketers, blogging lifts brand
- Companies that blog continuously have the probability to generate 67% more leads
- Experts say the famous digital marketers spend about 40% of their marketing budget on content marketing
- Content marketing revenue is expected to exceed $300 billion
- 3.2 billion social media users every day
- An individual spends 142 minutes per day
- 70% of consumers recommend product/ service to others
- 2 million businesses leverage Facebook advertising
Collaboration with a digital marketing agency could further expand your knowledge about the Facebook Marketing Company.
Facebook Marketing
If you aren’t on Facebook, you are missing a virtual happening world. Tons of things occur on the virtual platform. At the fraction of a second, you can connect with your friends or kin. How you leverage the new age platform depends solely on you. Before understanding Facebook marketing, let me share with you a few staggering facts and figures pertaining to the important subject:
- Facebook is the world’s largest social media platform with staggering 2.8 billion total monthly active users at the end of the year 2020
- Statistics show there are close to 3 billion users of the Facebook app
- About 1.8 billion users, close to 66% use the app daily
- According to the latest users’ statistics, India (320 million), the US (190 million), and Indonesia (140 million) are the countries with the most Facebook user
- The young generation counts for more than half of global Facebook users, aged 18-24 (23.8%) or 25-34 (31.6%)
So, what does Facebook marketing mean? Facebook marketing can be defined as creating and leveraging Facebook pages and accounts and use them to maintain communications with the targeted audience. The platform provides options to users to create their business page or fan page. Sharing continuous posts help in building a fan base. Digital Marketing Agency is the appropriate company to lift the brand of your company powered by Facebook.
The platform offers a wide range of market segment
Owing to the staggering amount of users, there’s an opportunity for almost everyone to reach the targeted audience. The staggering number of Facebook users according to experts is in fact audience for advertisers. Depending on the company’s products and services, the audience can be filtered and targeted. Sounds exciting! That’s the charisma of digital marketing. Using a wide range of filters, companies can market their products/services. There’s something for everyone.
There tons of Facebook Marketing Companies offering a wide gamut of Facebook Marketing services. While selecting a Facebook Marketing Company, show prudence. Remember, haste makes waste. Check and verify the antecedent of the company.
Still have doubts! Oh really! Drop a message; we’ll connect at the earliest!
SEO
In digital marketing, SEO is a famous term. For rookies, it’s the process that increases the visibility of the website in search engines through organic search results. What does that mean? Increased visibility of your website in search engines attracts more traffic. Consequently, increased leads, inquiries, and sales. Ultimately, growth is the prime objective of the company.
Aarvind Digimark is a leading digital marketing agency. Leveraging digital marketing expertise, the company has created a niche as a premier SEO Company in India and Facebook Marketing.
