branding Tag

Digital Branding & Strategies for Start up Businesses

In this era of technology, if businesses are not harnessing online platforms then they are missing great opportunities to scale their business digitally. Ever-rising growth of digital platforms is fueling the growth of digital branding agencies.

Indications are clear, in this blog, we are going to focus on digital branding, and a host of other related issues hoping the facts and insights will help the readers, especially small and medium and sized enterprises.

To begin with, let’s first understand digital branding in plain language. Why it’s garnering so much attention these days.

Learning about digital branding

Without a digital presence, businesses would find it challenging to establish themselves in this era of cutthroat competition. Experts say branding is all about connecting with people. What better way than digital platforms, including Facebook, Twitter, LinkedIn, Instagram, YouTube, etc. Keeping in view the significance of digital branding, as an owner of a business, don’t hesitate to take the help of the best digital branding agency in India. You will cherish the decision of hiring a branding company. Services offered will shape your business.

The new age branding offers your business an amazing opportunity to set itself apart from the crowded competition. When you take the decision to demonstrate your business’ online presence, you are putting your best foot forward as this is going to scale your business.

Digital branding is an umbrella term encompassing several elements that help you build a memorable and influencing brand that existing and prospective customers will associate with your business. Eventually, that’s one of the prime goals of your business. Internet marketing is rising as it offers cost effective marketing campaigns.

Companies cutting across domains and geographies are harnessing the new age phenomenon. Restaurants, hotels, hospitals, academic institutes, celebrities, etc. are drawing huge benefits with the help of a digital agency. Brand identity is the key in today’s time.

Online reputation management is being offered by a few top marketing agencies in India.

Digital branding strategies

In simple language, a brand strategy is an exclusive and comprehensive plan that focuses on long-term growth, brand building, connectivity with current and prospective customers, and a host of other vital issues. The objective is to set your brand apart from the competition by helping you create a distinct identity. That results in continued growth by consistently providing leads and sales.  Through online channels. Under the strategy, make sure you focus on the following factors:

• User experience
• SEO and content marketing
• Social media and email marketing
• Paid advertising (PPC)

While working on digital branding strategies, don’t forget to take support from the best digital branding agency in India. It’s worth investing in an agency as they are experts with hands-on experience in digital brand building.

Additionally, don’t forget to consider vision and target audience while designing the branding strategy along with a digital branding agency.

Key check points and factors

Before you wrap your digital branding strategy, don’t forget to integrate and review the following checkpoints:

• The purpose of brand
• Target audience
• Competitors
• Brand message
• Brand recognition
• digital marketing service
• digital marketing solutions

Can’t deny the fact

According to reliable research on digital branding, there are around 30 million small businesses, including startup businesses with pages on Facebook. With such a staggering number competing with each other to gain the attention of the customers, every business needs to stay connected with the customers. A number of followers, likes, comments, forward, etc., play a crucial role.

Conclusion

Take the best foot forward, before time runs out. Over the years, many companies have scaled their business with the help of the best digital branding agency in India and digital branding strategy. You too can!

How to avoid mistakes in the digital branding of your business?

This blog will be an eye-opener for businesses. We are going to highlight prominent digital marketing mistakes often committed by businesses across the world. A digital branding agency holds the expertise to expand your knowledge on this vital subject.

Many businesses continue to make digital marketing mistakes. These avoidable mistakes affect traffic on their website, lead generation, and ROI. Subsequently, impact growth. You would be shocked to learn that these mistakes are very much avoidable. Branding companies can help your business.

As the best digital branding agency in Ahmedabad, we are familiar with the tricks of the trade.

Major mistakes to be avoided in the digital branding of your business

Digital branding strategy without defined audience and goals

Solution: Develop a clear strategy of your company, product and services that fully addresses your business goals, targeted audience, their pain points, and behavior pattern. Leading digital trends should be studied.   

Ignoring problems and pain points of the targeted audience

Solution: Businesses that focus on their customers drive more traffic in comparison to those who ignore them. Earlier, you stop ignoring this blunder; better it will be for you.

Ignoring hiring of the digital branding team

Solution: Businesses’ callous attitude harms the growth of their business. That’s why it makes sense to hire an expert team from a digital branding agency to look into your company’s digital branding strategy. They are professionally trained people with experience and knowledge to enhance brand awareness digitally.       

Ignoring engagement with existing and prospective customers

Solution: It has been noticed that companies don’t take engagement seriously. They ignore feedback received from customers. Similar things create a bad name. Engage regularly with your customers through conversation, polls, surveys, quizzes, etc.

These activities connect your brand with the audience. Primarily, you also aspire for that. Marketing agencies in Ahmedabad will guide you on this.

Superficial approach to SEO

Solution: Research has proved that close to 90% of online experiences start from search engines. Therefore, it makes sense to design your web pages, website, etc. according to the current scenario. With more than two billion blog posts hitting every day on the internet, optimization of content is necessary to connect with the audience. Digital branding case studies depict the importance of SEO.

SEO techniques are dynamic; they continue to change. Therefore, keep learning the nuances. Besides, there are many time-tested techniques, you can execute them. Make your web pages rich with the right keyword and quality content.

You will definitely reap the desired fruit. For deep understanding, don’t hesitate to take the services of a digital branding agency.

Making investments without a proper strategy

Solution: Many small and medium businesses don’t have a defined digital marketing strategy. They invest, yet fail to get the desired results. Subsequently, your business suffers, so is your investment. Before implementing the strategy, make sure you adhere to the following steps:

• Define targeted audience   
• Set goals
• Define tools, hacks, and channels to be used to achieve the strategy
• Continue evaluating your progress
• When required, make changes to strategy

The best digital branding agency in Ahmedabad, Gujarat can further expand your knowledge about this subject.

Conclusion 

It appears the picture is clear now. Digital branding is a blessing in disguise. Companies cutting across domain expertise and locations are drawing benefits from the new age development. However, don’t do digital marketing just for the sake of it.

Have a clear-cut strategy. As recorded in this blog, don’t commit mistakes. Taking consultation from digital branding agency in Ahmedabad will surely help you to create brand identity.

Let’s join hands

At Aarvind Digimark, we are professionally qualified with the deep domain expertise to enable businesses to build the brand. Over the years, combining deep digital branding strategies and emerging technologies, we’ve enabled companies to realize their branding goals.

Aarvind Digimark, a full spectrum digital marketing agency, offers a wide gamut of digital marketing services, including Branding, Web development, Content writing, Organic SEO, Social Media Management, and PPC.

As a business, if you are looking for reliable digital branding services for your business, then end your search with Aarvind Digimark!

Famous digital branding hacks helping companies to expand business

Business in this era of cutthroat market competition is all about branding your Dream Company, product, and services. It’s no more limited to logo, colour combination, and taglines. Truth is, it’s a giant umbrella that comprises plenty of things, including your website, your digital accounts, customer loyalty, and customer engagement among others.

In today’s world driven by technology, customers have plenty of options to access and explore content. As a result, branding has become important. Businesses can’t imagine survival without the emerging hack, sales and promotion are directly connected. Ignoring it could be a disastrous step. Over the years, digital branding platforms have also increased. Emerging technologies are further enhancing the growth of the sector.

Digital branding statistics

Before we explore the important subject, its statistics assume significance. Depending on these statistics, companies plan their branding strategies. Unless you have data, you wouldn’t be able to figure out problems.

SEO

• Quality-driven content tempts traffic to a blog by up to 2000%
• As of May 2020, Google had attracted 94% of total organic traffic
• 67% of all Smartphone users relied on Google for various searches
• The search engine is responsible for 93% of all website traffic
• Website load time has to be around two seconds. Anything above the standard time increases bounces rates by up to 50%
• 90% of product/ service searchers don’t have a clear idea about a brand
• Google witnesses about 84, 000 searches per second

Social Media 

• Around 4.57 million people the world over are using some kind of social media
• According to 64% of shoppers, a video on social media had helped them in reaching a decision
• On average, a person spends about 20 minutes on Facebook
• 86% of women use social media to arrive at a decision before shopping
• A shocking 76% of users will leave a video if it begins with an ad before the committed content
• Close to 90% of social media content is being reached using mobile devices
• About 81% of millennials browse Twitter at least once a day

Statistics related to Mobile Marketing  

• Digital marketers and advertisers are earmarking 13.5% of the budget into mobile ads
• Apps are being used to search and buy products/ services by 89% of people
• Pinterest is leading the chart for most used mobile social media
• About 83% of people look for an easy to navigate and seamless website experience

Content Marketing Statistics

• Content Marketing helps in fetching three times more leads in comparison to paid search advertising
• About 63% of digital marketers develop content keeping in view the targeted audience and their likes and dislikes and geographic location
• Around 42% of companies have a separate department that looks into content strategy

Well-known digital branding hacks help companies to grow business

Start sponsoring YouTube Videos 

More than 5 billion videos are being watched on YouTube every day globally. Large size companies spend millions on ads. You can join hands with influencers. Send them goodies.

Host an event 

If you are a small company, trying to launch a product or service, what you can do is launch your product by hosting an event. Introduce events on Facebook, ask acquaintances to share.

Hire social influencers

Celebrities and social media influencers have a massive following on various digital channels. Hiring them could be a game-changer for your business. Hire them and reap the benefits.

Change the name of your company, if it’s not working  

Sounds bizarre, but it’s true. If the name of your company, tagline, logo, etc. have failed to erupt response from customers, better change them.

Create the brand of your company 

Be hyperactive on various digital channels. Create the brand of your company by posting regularly. Subsequently, you can engage with them. Every engagement has a business prospect.

Align your company’s business goals with a social change

Yes, that’s right. Research on consumers’ behavior found that companies that align their business goals with a social issue attract more prospects in comparison to those who aren’t aligned with social issues.

Give importance to user experience

This is again an important aspect to expand brand awareness. Eventually, customers matter. Provide brilliant user experience leveraging innovative technology. Similar digital branding hacks will lead you towards business goals.

Let’s shine together

At Aarvind Digimark, we are professionally qualified with the deep domain expertise to enable businesses to build the brand. Over the years, combining deep digital branding strategies and emerging technologies, we’ve enabled companies to realize their branding goals.

As a business or celebrity, if you are looking for a reliable branding partner, end your search with Aarvind Digimark!

What is branding? Why is it important for your Business?