4 Steps for choosing the right digital marketing agency
Considering the benefits and advantages of digital branding for your business, eventually, you have made up your mind to connect with a few digital marketing firms. Here a vital question arises, how to choose the right digital Marketing agency for your small business?
In this blog, we are going to highlight 4 steps for choosing the right digital marketing agency. This excellent list will help you choose the right digital company for your dream business.
Before we take a deep dive into the subject, let’s bring forth a few remarkable statistics related to digital marketing.
Statistics don’t lie
This section would be an eye-opener for many, mostly those who don’t consider digital branding as vital for the growth of their company. Take a glance at the following statistics:
Here are the important statistics related to the vital online marketing space:
- Global B2C e-commerce sales are expected to grow exponentially
- The search traffic helped generated 65% of total e-commerce sessions.
- SEO enables 1000%+ more traffic in comparison to organic social media.
- 60% of smartphone users have contacted a business directly using search results.
- 3.2 billion social media users every day.
- Close to 51% of shoppers surveyed believe that they rely on Google to research a purchase online.
- An individual spends 142 minutes per day.
- 70% of consumers recommend products/services to others.
- 2 million businesses leverage Facebook advertising.
Do you think any sensible person can undermine the facts and figures mentioned above? In fact, truth is – given the benefits of digital marketing, many small and medium-sized companies are entering into a dialogue to hire digital marketing firms.
Check and evaluate the website of the digital marketing company
To begin with, you start exploring and evaluating the official website of the company, you are all set to hire for branding your company digitally. It makes sense to evaluate the website meticulously. Just to remind you that famous digital expert companies showcase their work across industry verticals, highlighting the campaigns, assignments, etc. undertaken.
Transparency of the digital marketing firms
The next step, you can take is to have a few lengthy discussions with the team of the agency, and you are all set to hire. Make sure that you get accurate, clear, and straightforward answers to your questions, substantiated by examples and scenarios. Some of the key questions, you can raise include the team which will be devoted to your work, tasks, and campaigns to be executed, pricing, and term of payment.
Monitoring of tasks carried out by digital branding agency
This is again an important barometer for choosing the right digital marketing agency for your business. A data-driven agency is the best for your business? Why? These companies continuously monitor your campaigns and data to learn about the effect and impact of the strategy. Continued monitoring help in using the best practices that work in your favour and ignoring those which failed to yield results.
Professional experience in the digital marketing agency
This is the last factor but not the least to check the efficiency of the digital branding agency, you are all set to hire to build your brand. During the dialogue process make effort to verify the professional expertise of the company, and how many clients the company currently has on onboard.
Conclusion
Digital branding is changing the fortune of many companies. You too can be part of this marketing world.
Important SEO statistics, small businesses can’t ignore
This is going to be an informative blog for businesses, irrespective of domain expertise. Be it a hotel, academic, manufacturing, travel, or healthcare, SEO for branding, digital marketing, etc. are a blessing in disguise. Whether you are an owner of a startup or a medium-sized business, you will be surprised to learn the impact of SEO. SEO statistics clearly shows that SEO is helping small businesses.
Before we take a deep dive into the subject, it’s pertinent to learn the basic definition of SEO.
What is an SEO?
The abbreviation, SEO stands for Search Engine Optimization. In simple words, SEO is the process of improving the quantity of traffic to a website or a web page from search engines, like Google. It comprises hacks and processes to get traffic from free, editorial, or natural search results in search engines. Therefore, it is also called organic and SEO for organic traffic. It improves organic search ranking on the search engine results page.
SEO techniques and hacks focus on optimizing:
- Content
- Your web design
- The backend of your site
The higher the traffic on a website or page, the better will be the sale. It’s just exemplary as it targets unpaid traffic.
SEO statistics you can’t resist
There are plenty of mind-blowing SEO statistics that as a businessman, you can’t resist. Here are a few important statistics for 2022:
- About 70% of online experiences begin with a search engine
- About 65% of B2B marketers are of the view that SEO and organic traffic generate more leads than any other digital marketing initiative
- Approximately 65% of all shopping starts online
- About 75% of online marketers are of the view that SEO is far better than PPC for generating leads and in turn sales
- Statistics show that the top page listed in a Google search has an average click-through rate of about 35%
Benefits and advantages of SEO
- Attracts and brings more customers through organic search
- Helps in creating a trustworthy web experience for customers
- Empowers your business to focus on user experience
- Creates brand credibility
- Increases brand awareness
- Decide your budget
- Keep track of your results
- Helps in marketing initiatives
- SEO targets only unpaid traffic
- SEO for branding increases your brand
It’s a proven fact that the higher the traffic on a website or page, the better will be the sale.
Local SEO
In this era of cutthroat competition, local SEO hacks and techniques are helping small and medium-sized business to scale their business. Do you have any idea; why local SEO is important? What is a local SEO? It is a search engine optimization strategy that is optimizing the visibility of businesses in local search results on Google. Businesses like restaurants, retail stores, gyms, academic institutes, etc. are drawing benefits from the amazing hack. Any kind of business that has a physical location and offers services in a geographic area can draw benefits from the technique.
Summary
SEO pays off! SEO is worthwhile. It is worth investing in SEO. If you have the right strategy in place and an experienced team of SEOs, you will surely get the desired results.
Let’s join hands
At AarvindDigimark, we are professionally qualified with the deep domain expertise to enable businesses to build the brand. Over the years, combining deep digital branding strategies and emerging technologies, we’ve enabled companies to realize their branding goals.
AarvindDigimark, a full spectrum digital marketing agency, offers a wide gamut of digital marketing services, including Branding, Web development, Content writing, SEO, Social Media Management, and PPC.
As a business, if you are looking for a reliable digital branding partner for the SEO of your website, then end your search with AarvindDigimark!
5 Key reasons why local SEO is important?
Who doesn’t want his/ her business to rank higher on the Google search engine? Are you an owner of a small business working hard to gain new customers through digital marketing? This blog on local SEO is going to be of great help for owners of small businesses through others too can draw inspiration and knowledge.
In this era of technology, traditional marketing has been outshined by the benefits of digital marketing. Local SEO is an integral part of digital marketing.
Before we move forward, its definition assumes significance.
Learning about the local SEO
Let’s not beat the bush and rush all around. In simple language, it is a digital hack that helps your business to be more visible in local search results on Google, the leading search engine. Small businesses can’t afford to undermine the wonderful hack, seeing its advantages. It is an organic SEO; that helps you gain customers consistently.
Any business, irrespective of domain expertise that has a physical location and serves a geographic area can benefit from this tried and tested SEO.
Whenever we search and seek information for anything, a map with 3 listings appears subsequently. It is also famous as a map pack.
Here are the 5 key reasons why local SEO is important
Makes your brand more competitive
This hack helps you in making your brand more competitive. If you aren’t using the exciting hack, it means, you have no chance to appear on Google’s search engine page result. Many people access the links available on the first page of the search results. Your presence there means brand optimization and sales lead.
Draw the attention of visitors and targeted audience
While local customers are your targeted audience, you are also empowered with local SEO to attract the visitors exploring that area or visiting their next of kin. When visitors hit around your business location, they seek information for several things, like shops, restaurants, movie halls, shopping malls, etc. When you are there, your business will have the chance to attract new customers.
People prefer to buy from local vendors
This is a known fact that people prefer buying from local vendors. Your online presence through content that ranks in local areas grabs the attention of the visitors. Every visitor is your potential customer.
Sudden phone searches drive the sale of local vendors
You might have observed, many people while on a walk start searching for places near me to buy different items, like ice cream, sports goods, fashion wear, gifts, etc. When they search Google, for such things, results from the local area appear. Businesses with organic SEO have the probability to gain business.
It is affordable
This is one of the biggest advantages. Local SEO is affordable for everyone. It is an inexpensive way to advertise your business. A website with good SEO pays off. Whatever little amount you have invested reaps multiple fruits for you.
Summary
Understanding local SEO is important for transforming your business. Never undermine the local SEO. Building brand awareness and connectivity with local customers is the right step towards brand optimization.
Let’s connect to help your brand take off!
At ArvindDigimark, we are professionally qualified with the deep domain expertise to enable businesses to build the brand. Over the years, combining deep digital branding strategies and emerging technologies, we’ve enabled companies to realize their branding goals.
AarvindDigimark, a full spectrum digital marketing agency, offers a wide gamut of digital marketing services, including Branding, Web development, Content writing, SEO, Social Media Management, Content Marketing, Local SEO, and PPC.
As a small business, if you are looking for a reliable digital branding partner for local SEO, then end your search with Arvind Digimark!
