Why do Small Businesses Need Social Media Presence?
This is going to be an interesting and engaging blog. In this blog, we are going to highlight the significance of social media marketing services for small businesses. Lots of small business owners and key professionals can relate to the blog.
Consider these key statistics – about 4.2 billion people are active on a wide range of social media platforms. Now can you ignore or undermine this humungous figure, if you are an owner of a small businesses? In contrast, a smart businessman would explore ways and methods to tap the wonderful opportunity to fuel the growth of his dream company.
Facts and figures none of the businesses can ignore
- A person spends around 2.5 hours per day on social media
- Around 45% of consumers consider influencer’s recommendations for a product/ service
- Around 500 million active Instagram story users worldwide
- Facebook has around 2.3 billion active monthly users
- Around 75% of digital marketers consider social media marketing effective
- About 55% of social browsers leverage social media to research products
- Around 3.75 billion people use social media globally
- About 48% of the world’s population has a presence on social media
Given the importance of these statistics, plenty of small businesses are hiring the best digital marketing service provider company.
From the basics, let’s now shift our focus to a few major reasons to use social media marketing services, like PPC marketing services.
Develop trust
Yes. That’s right. When your company has a presence on social media, like Facebook, LinkedIn, and Instagram, it connects with prospective clients as the trust factor develops. Trust has been found as a crucial factor in the consumer’s buying decision. Without the trust factor, consumers are not going to buy your services or product.
Social Media presence means proof of your existence
Having your company’s presence on various social media platforms sends a positive message among prospective buyers. They consider this as social proof that the company does exist.
Increase brand awareness about your small business company
Digital platforms offer brilliant opportunities for small businesses, like fast food joints, grocery shops, retail footwear showrooms, etc. to generate brand awareness with about 50% of the world’s population using various social media platforms.
Do you know around 80% of Instagram users say that they heard about and discover new products via their Instagram presence? In this regard, you can connect with the best digital marketing service provider company.
Get increased website traffic
Who doesn’t want website traffic? Increased website traffic means leads. And that means increased sales. Social media posts and ads are important methods and ways to drive traffic to your company’s website. When you publish an engaging post or blog, it attracts prospective customers to expand their knowledge or place an order for the product. PPC marketing services are emerging as a reliable platform to gain website traffic.
Join hands with influencers
Social Media platforms, like Facebook, Instagram, etc. are being leveraged by plenty of small companies to create buzz about their company. Joining hands with influencers would be an ideal decision.
Conclusion
We hope this blog will be an eye-opener for small businesses, especially those who are reluctant to use digital platforms. Don’t hesitate to hire a social media marketing services provider company to multiply your business.
