How a Digital Marketing Company focused on Technology Can Increase Your Business capability
With the advent of digital technology, businesses cutting across domain expertise and location are taking various steps to keep up with the changes. As a result, hiring a leading digital marketing company assumes significance in this era of technology.
In this business-centric blog, we are focusing on an important issue, how digital marketing agencies play a pivotal role in the growth of your business. Digital strategy and marketing campaigns push your brand upward.
How does time fly? For decades brick-and-mortar-based business was in practice. The arrival of digital technology, gadgets, and internet marketing services has brought sweeping changes to the business. Digital marketing solutions have emerged as a game-changer; given the acceleration, they provide to businesses.
Before we start focusing on the important question businesses love to explore, let’s take a glance at a few statistics related to the significance of digital marketing.
Incredible statistics, businesses can’t ignore
- Global B2C e-commerce sales are expected to grow exponentially, to reach $4.5 trillion by 2021.
- The search traffic helped generate 65% of total e-commerce sessions.
- SEO enables 1000%+ more traffic in comparison to organic social media.
- 60% of smartphone users have contacted a business directly using the search results.
- 3.2 billion social media users every day.
- Close to 51% of shoppers surveyed believe that they rely on Google to research a purchase online.
- An individual spends 142 minutes per day.
- 70% of consumers recommend products/services to others.
- 2 million businesses leverage Facebook advertising.
Sounds exciting! That’s why businesses are moving towards digital marketing solutions.
It’s time to shift focus to the most important part of the blog, how internet marketing services help in accelerating the business.
Digital Marketing Company lifts your business
Tried and tested digital marketing solutions combined with the latest technology and tools are accelerating the growth of the business. Online marketing services designed by marketing specialist leads your content marketing, email marketing, local SEO, web design, etc.
It’s suitable for every business
This is one of the major factors why companies prefer digital media companies and digital marketing. The new age technological development is suitable for any size and type of business, be it an MNC or a small sized retail showroom.
An affordable process
Traditional marketing is beyond the reach of small and startup businesses as it’s costly. Subsequently, a large amount of money is required to draw benefits from customary marketing plans, for example, banners, hoardings, TV advertisements, FM ads, newspaper ads, etc. On the contrary, digital marketing solutions are cost-effective and affordable. Even a startup without any substantial funding can draw benefits from internet marketing services with the help of a digital marketing agency. Research on successful brands and case studies empowers you with new ideas.
Measure and redefine marketing strategy
Businesses are empowered to measure their marketing performance with the help of digital hacks and tools. This can’t be possible in traditional marketing. Thereby, it is perfect for businesses. If a certain strategy isn’t working for your business and fails to bring leads, it’s time you change the strategy. This can only be possible through digital marketing firms and digital marketing solutions.
Generate better revenues
With Internet Marketing services and an effective digital marketing strategy, higher conversion rates can be generated. The higher conversion rates mean higher revenue for your business. Eventually, that’s the purpose of your business.
Conclusion
Digital marketing is a brilliant step forward. Start drawing benefits from the new age phenomenon.
Boosting Business Ability by Doing Local SEO.
In this era of cutthroat competition, businesses are leaving no stone unturned to stay ahead of market competition and gain a targeted audience.
5 Key reasons why local SEO is important?
Who doesn’t want his/ her business to rank higher on the Google search engine? Are you an owner of a small business working hard to gain new customers through digital marketing? This blog on local SEO is going to be of great help for owners of small businesses through others too can draw inspiration and knowledge.
In this era of technology, traditional marketing has been outshined by the benefits of digital marketing. Local SEO is an integral part of digital marketing.
Before we move forward, its definition assumes significance.
Learning about the local SEO
Let’s not beat the bush and rush all around. In simple language, it is a digital hack that helps your business to be more visible in local search results on Google, the leading search engine. Small businesses can’t afford to undermine the wonderful hack, seeing its advantages. It is an organic SEO; that helps you gain customers consistently.
Any business, irrespective of domain expertise that has a physical location and serves a geographic area can benefit from this tried and tested SEO.
Whenever we search and seek information for anything, a map with 3 listings appears subsequently. It is also famous as a map pack.
Here are the 5 key reasons why local SEO is important
Makes your brand more competitive
This hack helps you in making your brand more competitive. If you aren’t using the exciting hack, it means, you have no chance to appear on Google’s search engine page result. Many people access the links available on the first page of the search results. Your presence there means brand optimization and sales lead.
Draw the attention of visitors and targeted audience
While local customers are your targeted audience, you are also empowered with local SEO to attract the visitors exploring that area or visiting their next of kin. When visitors hit around your business location, they seek information for several things, like shops, restaurants, movie halls, shopping malls, etc. When you are there, your business will have the chance to attract new customers.
People prefer to buy from local vendors
This is a known fact that people prefer buying from local vendors. Your online presence through content that ranks in local areas grabs the attention of the visitors. Every visitor is your potential customer.
Sudden phone searches drive the sale of local vendors
You might have observed, many people while on a walk start searching for places near me to buy different items, like ice cream, sports goods, fashion wear, gifts, etc. When they search Google, for such things, results from the local area appear. Businesses with organic SEO have the probability to gain business.
It is affordable
This is one of the biggest advantages. Local SEO is affordable for everyone. It is an inexpensive way to advertise your business. A website with good SEO pays off. Whatever little amount you have invested reaps multiple fruits for you.
Summary
Understanding local SEO is important for transforming your business. Never undermine the local SEO. Building brand awareness and connectivity with local customers is the right step towards brand optimization.
Let’s connect to help your brand take off!
At ArvindDigimark, we are professionally qualified with the deep domain expertise to enable businesses to build the brand. Over the years, combining deep digital branding strategies and emerging technologies, we’ve enabled companies to realize their branding goals.
AarvindDigimark, a full spectrum digital marketing agency, offers a wide gamut of digital marketing services, including Branding, Web development, Content writing, SEO, Social Media Management, Content Marketing, Local SEO, and PPC.
As a small business, if you are looking for a reliable digital branding partner for local SEO, then end your search with Arvind Digimark!
Why do small businesses require Google my business?
This is going to be an exciting blog. Who doesn’t want to grow as a businessman? Small businesses are often or predominantly managed and operated by new, budding, and economically weak businessmen. In this blog, we are going to focus on google my business hacks which are transforming small businesses.
So, how do you create the account? It’s the first step towards the hack. Before taking a deep dive into Google my business hacks and how it is changing the face of local business, its definition assumes significance.
Google my business
As an owner of a small business, you have little idea about this wonderful platform. Mere creating a profile might not meet your small business requirement, be it a fast food joint selling burgers and coffee or a lifestyle store selling fashion wears for men and women. Don’t you want to attract the attention of online visitors? Besides having a free business profile, SEO experts recommend creating a free google my business account for your business profile.
This account will help you claim ownership of your business profile, gain management rights and unlock numerous free features to enhance the visibility of your profile on the Google search engine. The top-ranking of your website on the search engine leads to traffic generation and an increase in revenue.
There is no magic wand
Yes, you get it right. There is no magic wand which if you hurl in the air can increase the traffic and Google ranking. However, there are tools and hacks that empower small businesses to get the best and most out of your Google my business listing.
Hack #1: View longer date range
Do you know this? Google empowers you to access the performance of your Google listing. You can view data more than 3 months old. Truth is – you can indeed view historical data. How was your performance last month? How was your performance three months back? Using the download report, you can even download the report. You can convert it into a spreadsheet and analyze it for evaluation.
Hack #2: Track your traffic with ease
Yes, that’s right. You can track and analyze the organic traffic coming onto your website from Google my business using local marketing strategies. Is there any specific technology or hack required? No. There is no rocket science. Then? What you have to do is – simply add a UTM parameter to your URL and your data will get tracked automatically.
Hack #3 Add your services as products
Using the Google my business hack and local promotion, you can add products and services to your listing. When someone searches for your kind of product, those products and services will be demonstrated in the Google search. For example, search for Men’s leather shoes which your company is selling. Probability is – your product gets featured in the search results.
Hack #4 Don’t forget to ask reviewers to mention specific services that they admire
This is going to be a brilliant decision as it adds value. If you are asking any client to write and leave a review on your Google, my business listing, don’t forget to ask them to mention the service or product they have been using. How does it help? Your potential customers can relate to the review and it will kind of convince them to explore your website and services.
Hack #5 Start using add a “Review Us” link to your email and website
This is an amazing hack to grab the attention of your customers. The “Review Us” link straight away takes the customer to your business’s Google listing to review your business.
Aarvind Digimark
At AarvindDigimark, we are professionally qualified with the deep domain expertise to enable businesses to build the brand. Over the years, combining deep digital branding strategies and emerging technologies, we’ve enabled companies to realize their branding goals.
As a business or celebrity, if you are looking for a reliable Google my business hacks, then end your search with Aarvind Digimark! We will help you to realize your business goals.
